{"id":48565,"date":"2023-12-06T02:37:25","date_gmt":"2023-12-05T23:37:25","guid":{"rendered":"https:\/\/imgazete.tr\/yalova-cinarcik\/?p=48565"},"modified":"2024-02-27T11:38:24","modified_gmt":"2024-02-27T08:38:24","slug":"empirical-assessment-of-auto-servoual-scale-in-turkey","status":"publish","type":"post","link":"https:\/\/imgazete.tr\/yalova-cinarcik\/imgazete\/empirical-assessment-of-auto-servoual-scale-in-turkey\/","title":{"rendered":"Empirical Assessment of Auto Servoual Scale in Turkey"},"content":{"rendered":"<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"\u00c7eviri\" data-ved=\"2ahUKEwjlop2nuPmCAxUERPEDHSiPBxYQ3ewLegQIBRAQ\"><span class=\"Y2IQFc\" lang=\"tr\"><strong>Yasin Galip GEN\u00c7ER\r\n<\/strong><\/span><span class=\"Y2IQFc\" lang=\"tr\">Yal\u0131n Yay\u0131nc\u0131l\u0131k<\/span><\/pre>\n<pre class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"\u00c7eviri\" data-ved=\"2ahUKEwjlop2nuPmCAxUERPEDHSiPBxYQ3ewLegQIBRAQ\"><span class=\"Y2IQFc\" lang=\"tr\">Bu kitapta AutoSERVQUAL'i (Gencer ve Akkucuk, 2017) T\u00fcrk otomobil sat\u0131\u015f sonras\u0131 m\u00fc\u015fterilerinde ampirik olarak de\u011ferlendirmeyi ama\u00e7lad\u0131k. \r\n<\/span><span class=\"Y2IQFc\" lang=\"tr\">Otomobil sat\u0131\u015f\u0131, otomobil servisi ve yedek par\u00e7a konular\u0131n\u0131 ayr\u0131 ayr\u0131 inceleyen T\u00fcrkiye'deki otomobil sekt\u00f6r\u00fc hakk\u0131nda \u00f6ncelikle k\u0131sa bir a\u00e7\u0131klamaya yer veriyoruz. \r\nDaha sonra anket ve \u00f6rneklem ayr\u0131nt\u0131l\u0131 olarak anlat\u0131lm\u0131\u015ft\u0131r. Madde ve marka baz\u0131nda ayr\u0131nt\u0131l\u0131 sonu\u00e7lar, \u00f6l\u00e7e\u011fin g\u00fcvenirlik ve ge\u00e7erlilik analizi, a\u00e7\u0131mlay\u0131c\u0131 fakt\u00f6r analizi ve do\u011frulay\u0131c\u0131 fakt\u00f6r analizini i\u00e7eren ara\u015ft\u0131rma sonu\u00e7lar\u0131 bir sonraki b\u00f6l\u00fcmde verilmektedir. Son olarak, \u00e7al\u0131\u015fman\u0131n bu b\u00f6l\u00fcm\u00fcnde sonu\u00e7 ve ileri tart\u0131\u015fmalara da yer verilmi\u015ftir.\r\nBu \u00e7al\u0131\u015fman\u0131n anketi, T\u00fcrk otomobil sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fcn\u00fcn %97'sinden fazlas\u0131n\u0131 kapsayan T\u00fcrkiye otomobil sat\u0131\u015f sonras\u0131 pazar\u0131ndaki 30 markan\u0131n verilerini i\u00e7ermektedir. \r\nDaha \u00f6nce Gencer ve Akkucuk (2017) taraf\u0131ndan bildirildi\u011fi \u00fczere g\u00fcncellenen AutoSERVQUAL 28 soru i\u00e7ermektedir. Her sorunun ortalama de\u011ferleri her marka i\u00e7in hesaplan\u0131p, her soru i\u00e7in en y\u00fcksek ve en d\u00fc\u015f\u00fck puan\u0131 ilgili b\u00f6l\u00fcmde a\u00e7\u0131klayaca\u011f\u0131z.\r\nPek \u00e7ok sekt\u00f6rde oldu\u011fu gibi otomobil sat\u0131\u015f sonras\u0131 i\u015finde de rekabet d\u00fczeyi \u00e7ok y\u00fcksek, bu sonu\u00e7lar ilgili taraflar\u0131n sat\u0131\u015f sonras\u0131 servis istasyonlar\u0131n\u0131 ziyaret eden kendi m\u00fc\u015fterilerine g\u00f6re zay\u0131f noktalar\u0131ndaki performanslar\u0131n\u0131 de\u011ferlendirmeleri ve geli\u015ftirmeleri konusunda beslenecek...<\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Yasin Galip GEN\u00c7ER Yal\u0131n Yay\u0131nc\u0131l\u0131k Bu kitapta AutoSERVQUAL&#8217;i (Gencer ve Akkucuk, 2017) T\u00fcrk otomobil sat\u0131\u015f sonras\u0131 m\u00fc\u015fterilerinde ampirik olarak de\u011ferlendirmeyi ama\u00e7lad\u0131k. Otomobil sat\u0131\u015f\u0131, otomobil servisi ve yedek par\u00e7a konular\u0131n\u0131 ayr\u0131 ayr\u0131 inceleyen T\u00fcrkiye&#8217;deki otomobil sekt\u00f6r\u00fc hakk\u0131nda \u00f6ncelikle k\u0131sa bir a\u00e7\u0131klamaya yer veriyoruz. Daha sonra anket ve \u00f6rneklem ayr\u0131nt\u0131l\u0131 olarak anlat\u0131lm\u0131\u015ft\u0131r. Madde ve marka baz\u0131nda ayr\u0131nt\u0131l\u0131 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1586,1583,1587,1585,1584],"class_list":["post-48565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imgazete","tag-acimlayici-faktor-analizi","tag-autoservqual","tag-dogrulayici-faktor-analizi","tag-guvenirlik-ve-gecerlilik-analizi","tag-otomobil-sektoru"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/posts\/48565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/comments?post=48565"}],"version-history":[{"count":0,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/posts\/48565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/media\/48567"}],"wp:attachment":[{"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/media?parent=48565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/categories?post=48565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imgazete.tr\/yalova-cinarcik\/wp-json\/wp\/v2\/tags?post=48565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}